To celebrate the start of Spring, David Jones will launch “The Enchanted Florence”, their 28th annual Flower Show on 5 September. The show will be a magical celebration of David Jones’ history and collaboration with renowned artist Florence Broadhurst, who staged her first exhibition at David Jones in 1954.
For two weeks, Florence’s incredible designs will be brought to life with an explosion of colour, design and wondrous artistry in a spectacular event
David Lennie will curate the show in collaboration with David Jones’ visual merchandisers and florists, who will install more than 300,000 flowers to create an awe-inspiring display complete with Vanda Orchids, Phalaenopsis Orchids, Gymea Lilies, Zinnias and many more.
16 windows of the Elizabeth Street store will be transformed with intricate floral displays, each one custom designed to represent Florence Broadhurst prints.
David Jones Group Executive of Operations, Cate Daniels said “David Jones is delighted to be showcasing the 2013 Flower Show, now in its 28th year. The event is always a calendar favourite for our customers and we are thrilled to be presenting them such an exciting and vibrant concept which honors the long time association between David Jones and Florence Broadhurst. The Flower Show takes many months to prepare and supports local growers from all over the country from all corners including Western Australia, far north Queensland and Tasmania. We look forward again this year to welcoming visitors to our Elizabeth Street store to celebrate the start of Spring and this wonderful exhibition that engages all the senses.”
“The Enchanted Florence” flower show runs from 5-15 September. For complimentary guided tours, please call 9266 5184 (bookings essential). Sandra Tiltman