August 25, 2013

SS13 Flowershow - Wi#A69978To celebrate the start of Spring, David Jones will launch “The Enchanted Florence”, their 28th annual Flower Show on 5 September. The show will be a magical celebration of David Jones’ history and collaboration with renowned artist Florence Broadhurst, who staged her first exhibition at David Jones in 1954.

For two weeks, Florence’s incredible designs will be brought to life with an explosion of colour, design and wondrous artistry in a spectacular event

David Lennie will curate the show in collaboration with David Jones’ visual merchandisers and florists, who will install more than 300,000 flowers to create an awe-inspiring display complete with Vanda Orchids, Phalaenopsis Orchids, Gymea Lilies, Zinnias and many more.

16 windows of the Elizabeth Street store will be transformed with intricate floral displays, each one custom designed to represent Florence Broadhurst prints.

David Jones Group Executive of Operations, Cate Daniels said “David Jones is delighted to be showcasing the 2013 Flower Show, now in its 28th year. The event is always a calendar favourite for our customers and we are thrilled to be presenting them such an exciting and vibrant concept which honors the long time association between David Jones and Florence Broadhurst. The Flower Show takes many months to prepare and supports local growers from all over the country from all corners including Western Australia, far north Queensland and Tasmania. We look forward again this year to welcoming visitors to our Elizabeth Street store to celebrate the start of Spring and this wonderful exhibition that engages all the senses.”

“The Enchanted Florence” flower show runs from 5-15 September.  For complimentary guided tours, please call 9266 5184 (bookings essential).   Sandra Tiltman 


August 30, 2012

David Jones, Sydney’s iconic Department Store, re-opened its doors at 7.15 p.m. last night for a special viewing of Fleuressence, A Celebration of Fragrance.

Guests were ushered into the Ground Floor where they were served Chandon sparkling wine and delicious canapés whilst they admired the magnificent floral decorations and arrangements.  The orchids, particularly, were spectacular.

The evening also featured a performance by the Australian Chamber Orchestra and Michael Edwards, author of Fragrances of the World, gave a speech.

David Jones partnered with American Express Platinum Card for this exclusive event.

Each Spring David Jones delights shoppers with their floral displays which people come from near and far to admire.  This year they will not be disappointed.  The display will run until 9 September at their Elizabeth Street Sydney store.  Make sure you do not miss visiting David Jones.    Sandra T.

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