HOLLAND AMERICA BRINGS RIJKSMUSEUM TO SEA


Rijksmuseum Amsterdam

Rijksmuseum Amsterdam

Famous for the magnificent artworks and antiques which decorate the interiors of their ships, Holland America Line has now raised the bar even higher, with their latest programme which will feature a “museum at sea” with art reproductions, cultural activities and more.

ms Oosterdam at Sea

ms Oosterdam at Sea

Holland America Line is celebrating its Dutch heritage in a new partnership with Rijksmuseum, the most visited national museum in the Netherlands, as well as becoming a new sponsor of the Rijksmuseum. Through the collaboration, the “Rijksmuseum at Sea” created by Rijksstudio will be installed on ms Oosterdam during its scheduled dry dock in April 2016 and then move fleetwide over the next few years.

Reproductions of some of the museum’s most famous masterpieces will be showcased throughout ms Oosterdam and a dedicated space onboard will allow guests to explore their own creativity through guided art workshops. Videos about the museum and its collections will be screened on the in-cabin television and guests will also have the opportunity to purchase special branded Rijksmuseum merchandise in the onboard shops.

Enrichment programs and presentations by Rijksmuseum staff will be available on select cruises.

On Board Art

On Board Art

Rijksmuseum was founded in The Hague, the Netherlands, in 1800 and offers a representation of Dutch art and history, as well as European and Asian art from the Middle Ages to today. Rijksmuseum moved to Amsterdam in 1808 and was located in the Royal Palace, moving to its current location in 1885.  In 2003, the main museum closed for a ten year renovation and reopened in April 2013. Today the museum hosts nearly 2.5 million visitors. Rijksmuseum has a collection of a million objects dating back to 1200, with 8,000 works currently on display. Museum visitors can see masterpieces by Dutch painters including Rembrandt, Frans Hals, Johannes Vermeer and Jan Steen.

Pinnacle Grill

Pinnacle Grill

“Both Rijksmuseum and Holland America Line are historic brands with proud Dutch heritage.  We’re grateful that through our new partnership, Holland America guests from around the world will be able to experience our impressive collection at the Rijksmuseum at Sea, created by Rijksstudio,” said Wim Pijbes, General Director of the Rijksmuseum.

Sandra Tillman relaxing on shipboard art

Sandra Tiltman relaxing on shipboard art

Holland America Line’s fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries. Fleetwide, the company features Signature of Excellence enhancements, a commitment totalling more than $500 million, that showcases the Culinary Arts Center presented by Food & Wine magazine, a state of the art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes, Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens only activity areas and all new stateroom amenities highlighted by flat panel TVs and plush Euro-top Mariner’s Dream Beds.

Sandra Tiltman    Photos: John Pond

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